Meet
Southwest Wisconsin's solar experts.

Our CORE FOCUS:
We understand the urgency of our climate crisis and believe in creating a culture to electrify and decarbonize with locally-owned renewable energy systems.
We're on a mission.
We're working to provide the highest quality renewable energy services to the rural areas surrounding Viroqua, WI as well as:
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Creating new sustainable jobs for our young people
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Stabilizing the cost of electricity
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Moving away from our dependence on costly fossil fuels
Our goal is free clean energy for all of us.
Renewable electricity has a long history, and for most of us, it's been out of reach.
Wisconsin had lost its place as a leader in renewable energy, surpassed by Minnesota and Illinois, while Iowa had become one of the leading wind generators in the country. This didn't sit well with us.
So our "Firekeeper" and founder, Alicia Leinberger, founded Ethos Green Power in Viroqua to bring renewables to Southwest Wisconsin.
flashback
to 2013.
Over the last 8 years, we've kept busy.
That initial flicker has grown into a sustaining flame. Ethos has supported our neighbors and community by installed over 4,700 solar units.
Check out these recent projects:
(We'll let our work speak for itself)
- aLICIA lEINBERGER, Founder
Why
"Ethos"?
It's the 'ethical' part of the argument.
Doing something because it's right on so many levels. As licensed (photovoltaic) solar installers, we believe no other renewable energy source is as adaptable to harness the sun's energy and convert it into useable power for the people.
We are dedicated to providing the service of free, clean, and beautiful electricity to everyone around us--because it's the right thing to do.
Meet the Experts
alicia leinberger
Position:
Firekeeper
About:
Fuels our mission with green energy passion
Contact:
Erik Amodt
Position:
Operations Management
About:
Making sure you know what you need to know
Contact:
BOB Callaway
Position:
Project Manager
About:
Getting it done before you knew you needed it
Contact:
Isaac Worley
Position:
Crew Leader
About:
Helping photons learn how to dance
Contact:
Shane kouba
Position:
Electrical Apprentice
About:
Can't be found without his tape measure and sharpie
Contact:
Raven Stevenson
Position:
Sales & Customer Care
About:
Seasoned expert in turning customers into friends
Contact:
Dave Pechacek
Position:
Machine Operator/Installer
About:
Expert operator and grade A jokester
Finn Pennington
Hunter Copeland
Position:
Installer
About:
"Keen boots... Ride or Die"
Position:
Sales Marketeer
About:
Dreaming up new ways to share the solar message!
Contact:
Dave Pechacek
Position:
Machine Operator/Installer
About:
Expert operator and grade A jokester
Our craftsmanship and service is our guarantee to you.
We take pride in what we do. Our work is licensed, warrantied, and breathtakingly beautiful.
Our crew has years of experience under their belts and are eager to tackle new opportunities. Ready to work together?